What You Need To Know Before Starting Your ICO

The article was written By Mickael Mosse – Blockchain and Cryptocurrency Expert

Mickael Mosse points out that, Most crypto investors are looking for long-term investments, which they can HODL. Choosing the right coin (btw) or token is not easy because the crypto market is crowded and many new ICOs are going up. In the crypto space, we see many tokens trying to solve very similar problems, such as anonymity or security, not to mention tokens from various platforms. This market is very competitive, which investors are aware of, so they are looking for tokens that are able to adapt and keep up with the competition.

We see that Ethereum is currently facing a serious scaling problem, a challenge that other btw coins and tokens should look forward to as well, as they scale successfully. The third generation tokens have to find a way to solve the scale problem. Essentially, when every transaction must update the worldwide distributed blockchain simultaneously, performance suffers. This problem will resolve itself in time.

I meet with some ICO CEOs who have a token concept that suits their business, but that is not attractive as an ICO investment because the audience your business is facing or touching is too small to provide a sufficient scale to a true network effect. It is necessary in almost all cases that the token seems to rapidly expand in use and become a widely adopted solution. 

It is key to creating a token concept that meets this, and that the potential can be easily seen in the whitepaper. With these "small universe" companies, I suggest that the CEO create ways to make his token concept have a very broad use case and appeal, or turn it into a real utility token rather than increasing capital by using it. , or not to do an ICO. says Mickael Mosse.

Mickael Mosse Crypto Advisor

Must attract real ICO investors

According to Mickael Mosse, vMost of the true crypto investors (about 90%) are young technologists who made a fortune with Bitcoin, (btw) and are looking for revolutionary blockchain opportunities, and are less concerned with pure financial returns or stock/share ownership. These folks understand the technologies behind the projects and only invest if they see the potential for scale and significant positive change - the disruption of the old established players matters a lot to them.

Another important thing is that they are idealists, they truly believe in the concept of decentralization and are very critical of the current banking and monetary system. As an example, for a long time, the general opinion of Ripple (XRP) was very bad due to its centralized nature and its intention to cooperate with the old school banks. An innovative disruption that takes advantage of the blockchain is a highly desirable feature.

According to Mickael Mosse, To attract serious investors, the whitepaper must be genuine and well written. Investors know the different btw tokens and projects and can tell if a whitepaper is real or superficial. 

The token must attract a large audience to use it or make money from it.

Token enthusiasts have learned that they can make a lot of money from ICOs when they identify a truly robust blockchain model. And they are open to new concepts to earn extra income. Tokens that provide passive income are more and more common, although, after the Bitconnect scam, people are more careful and think twice before locking their money.

Being in a field that is interesting and solves real problems that take advantage of the blockchain

Mickael Mosse points out that, Crypto investors are selective. Since there are many lightweight ICOs that don't actually require a blockchain solution to deliver their functionality, they have learned how to choose diamonds in the rough. If a token provides a solution to a real problem, investors are more likely to support it, because there are many people looking for great opportunities to disrupt the status quo using blockchain technology.

Mickael Mosse Blockchain Advisor

The team must be excellent

According to Mickael Mosse, Equipment is obviously one of the most important factors in crypto because an investor looks at two main things before investing; The white paper and the team behind the project. Since most ICOs don't have much more than a concept, investors are looking for a credible team. If an ICO company can hire people who are well known and respected in the blockchain field or in the ICO company's business area, this will help build credibility. A good example is Cardano (ADA), which has held its place in the top 10 cryptocurrencies for a long time, without a working product. It is only possible because their team is so good that everyone believes in them for the long term. Make sure equipment is easily scanned to show evidence that they are real and made. 

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Show commitment

Have the founders and key executives grant you token ownership for three to four years. This ensures that they are likely to stay engaged when necessary to fulfill the promise.

Provide voting authority to btw token owners to give them an opinion on how the business is managed and run. Just don't take this too far!

For US-ICOs be sure to run quality control tests of the smart contract and token software to ensure they comply with SEC-required after-sales trading restrictions that stem from the type of offering being made ( Reg D, Reg S, Reg A + or Reg CF (and later, IPO)). It is not enough to "try", it is necessary to deliver.

Article from mickaelmosse.com