How to learn Digital Marketing and Social Media Marketing?
Welcome to a new video of Marketing Tips Italia, I am Gianluca Belloni and today I want to talk to you about what is my personal opinion on what is the best way to learn Digital Marketing and Social Media Marketing.
I am using the word learn and not the word study for a specific reason.
And this is the fact that in my opinion in Digital Marketing and Social Media Marketing, in addition to having to obviously study a theoretical basis that always takes Marketing, the most important thing is to actually get your hands dirty and put into practice what you are learned.
Perhaps there are master's degrees or masters that make more sense because they have a slightly narrower duration and are much more specific on the subject, much more in-depth.
My tips for learning Digital Marketing and Social Media Marketing
So what are the tips I would give as a person who is studying Digital Marketing and Social Media Marketing and who still has a lot to learn? for a course Digital marketing training Bangladesh
Well, the first thing I would recommend is to get your hands dirty, as I said earlier. And therefore you could, for example, open your personal website and work on your personal brand, as I am doing.
In fact, it is now that I have opened the site and the Social pages of Marketing Tips Italia and during this journey, I have learned by myself to do many things, to use many tools that will then be useful to me in the future when I have to actually work in Digital Marketing and Social Media Marketing.
So you could for example also open your own pages and develop your personal brand, or go to friends and acquaintances who have commercial activities and start managing one of their pages on Social Media and/or their site.
In fact, in my opinion, books are the best way to summarize a person's whole experience, and therefore reading a book you can gather all this person's experience within a specific sector avoiding having to spend years actually carrying out the fieldwork to gather all the experience.
If you are interested in advice on interesting books on Digital Marketing and Marketing in general, which can be useful to read, here find a page where I have collected all the books that I have read in the last year and that I found very interesting.
3. Take courses in Digital Marketing and Social Media Marketing
The third tip, or third thing, you can do to learn Social Media Marketing and Digital Marketing is to take courses. Online is full of courses that talk about these topics, some are done better, some are worse. There are very specific courses on some topics, and somewhat generalist courses that talk about all the tools available, but in a less thorough way.
The thing that I recommend maybe if you are at the beginning is to take a course that speaks in a less in-depth and more general way about all the topics concerning Digital Marketing, and then choose one that interests you most and go to do specific courses on that topic. For example, a very interesting course to start, all-inclusive and free, is that of Google which is called Excellence in Digital, and which gives you a perfect overview if you are at the beginning. You can find it at this link.
Digital Marketing and Social Media Marketing Online courses
Other low budget alternatives could be Udemy and SkillShare.
In first you can find a lot of different courses and buy them individually, while on SkillShare you can buy a subscription that will allow you to access all the courses on the platform.
This is very cheap because if you make the annual subscription it will cost 96 euros and you will have more than 25,000 courses at your disposal.
By registering from this affiliate link you can take advantage of two completely free months of SkillShare instead of one!
But online there are a lot of courses, precisely dedicated to Digital Marketing and Social Media Marketing. Some examples are, for example, the section dedicated to Linkedin courses.
Or a very well-known person in the field, Marco Montemagno who has brought out about a course that I have been following for a month and which is very interesting. It's called Social Media Playbook and from a general overview of what it was and its path and vision on Social Media.
But a very valid alternative is also the many specialized courses on different topics of Marketers.
Digital Marketing and Social Media Marketing Offline courses
One thing not to forget is the offline factor. In fact, in Italy, there are alternatives, even free, to online courses on Social Media and Digital Marketing.
An example is the Fastweb Digital Academy, of which I have followed several courses in Milan, but which, if I'm not mistaken, also offers them in various periods throughout Italy. So you can also go to the Fastweb Digital Academy website to find out what the next courses are and if there are any close to your city.
If, on the other hand, you want to know which courses I took online and offline, find on this page a collection of the different courses that I followed. Or you can simply add me on Linkedin and see inside the section of the courses, precisely which courses I followed and which certifications I obtained.
The last piece of advice I can give you is to be curious.
What does this mean? That if you are really interested in Digital Marketing and Social Media Marketing, a very important thing to do is always stay up to date because as I said before, the tools in this world continue to evolve and change constantly.
And so one thing I recommend is to follow blogs or interesting people in this sector who can keep you updated and produce interesting content, precisely on these topics. Some examples of sites, blogs, or interesting people who talk about these topics that I follow are for example:
The Ninja Marketing blog, which is a point of reference for this sector in Italy;
Or the Social Marketing Ignorant pages ;
But also the Youtube channel of Neil Patel and Growth Everywhere ;
Or for example also the podcast of Dario Vignali and Luca Mastella.
And if you are interested in in digital Marketing and Social Media Marketing, of course, don't forget to follow my Youtube channel too! So if you are not yet registered, sign up now and activate the bell to not miss the next videos, and also remember to follow the Instagram marketing.tips.Italia page.
If you have any doubts, questions, or want to write me anything else, leave me your comment below and I will be more than happy to answer you!
I am using the word learn and not the word study for a specific reason.
And this is the fact that in my opinion in Digital Marketing and Social Media Marketing, in addition to having to obviously study a theoretical basis that always takes Marketing, the most important thing is to actually get your hands dirty and put into practice what you are learned.
Going to university to learn Digital Marketing and Social Media Marketing?
So what I would recommend is not to go to university to study Digital Marketing, because even there are no three-year degrees in this field, with the fact that the tools that are used continue to evolve so quickly that the university would not even succeed to keep up with these continuous updates and changes, because after a week a course would already be obsolete.Perhaps there are master's degrees or masters that make more sense because they have a slightly narrower duration and are much more specific on the subject, much more in-depth.
My tips for learning Digital Marketing and Social Media Marketing
So what are the tips I would give as a person who is studying Digital Marketing and Social Media Marketing and who still has a lot to learn? for a course Digital marketing training Bangladesh
1. Get your hands dirty on the field
Well, the first thing I would recommend is to get your hands dirty, as I said earlier. And therefore you could, for example, open your personal website and work on your personal brand, as I am doing.
In fact, it is now that I have opened the site and the Social pages of Marketing Tips Italia and during this journey, I have learned by myself to do many things, to use many tools that will then be useful to me in the future when I have to actually work in Digital Marketing and Social Media Marketing.
So you could for example also open your own pages and develop your personal brand, or go to friends and acquaintances who have commercial activities and start managing one of their pages on Social Media and/or their site.
2. Read books on Digital Marketing and Social Media Marketing
The second tip I can give you to learn Digital Marketing and Social Media Marketing is to read many books on the subject.In fact, in my opinion, books are the best way to summarize a person's whole experience, and therefore reading a book you can gather all this person's experience within a specific sector avoiding having to spend years actually carrying out the fieldwork to gather all the experience.
If you are interested in advice on interesting books on Digital Marketing and Marketing in general, which can be useful to read, here find a page where I have collected all the books that I have read in the last year and that I found very interesting.
3. Take courses in Digital Marketing and Social Media Marketing
The third tip, or third thing, you can do to learn Social Media Marketing and Digital Marketing is to take courses. Online is full of courses that talk about these topics, some are done better, some are worse. There are very specific courses on some topics, and somewhat generalist courses that talk about all the tools available, but in a less thorough way.
The thing that I recommend maybe if you are at the beginning is to take a course that speaks in a less in-depth and more general way about all the topics concerning Digital Marketing, and then choose one that interests you most and go to do specific courses on that topic. For example, a very interesting course to start, all-inclusive and free, is that of Google which is called Excellence in Digital, and which gives you a perfect overview if you are at the beginning. You can find it at this link.
Digital Marketing and Social Media Marketing Online courses
Other low budget alternatives could be Udemy and SkillShare.
In first you can find a lot of different courses and buy them individually, while on SkillShare you can buy a subscription that will allow you to access all the courses on the platform.
This is very cheap because if you make the annual subscription it will cost 96 euros and you will have more than 25,000 courses at your disposal.
By registering from this affiliate link you can take advantage of two completely free months of SkillShare instead of one!
But online there are a lot of courses, precisely dedicated to Digital Marketing and Social Media Marketing. Some examples are, for example, the section dedicated to Linkedin courses.
Or a very well-known person in the field, Marco Montemagno who has brought out about a course that I have been following for a month and which is very interesting. It's called Social Media Playbook and from a general overview of what it was and its path and vision on Social Media.
But a very valid alternative is also the many specialized courses on different topics of Marketers.
Digital Marketing and Social Media Marketing Offline courses
One thing not to forget is the offline factor. In fact, in Italy, there are alternatives, even free, to online courses on Social Media and Digital Marketing.
An example is the Fastweb Digital Academy, of which I have followed several courses in Milan, but which, if I'm not mistaken, also offers them in various periods throughout Italy. So you can also go to the Fastweb Digital Academy website to find out what the next courses are and if there are any close to your city.
What courses did I follow and recommend?
If, on the other hand, you want to know which courses I took online and offline, find on this page a collection of the different courses that I followed. Or you can simply add me on Linkedin and see inside the section of the courses, precisely which courses I followed and which certifications I obtained.
4. Always be curious and keep updating
The last piece of advice I can give you is to be curious.
What does this mean? That if you are really interested in Digital Marketing and Social Media Marketing, a very important thing to do is always stay up to date because as I said before, the tools in this world continue to evolve and change constantly.
And so one thing I recommend is to follow blogs or interesting people in this sector who can keep you updated and produce interesting content, precisely on these topics. Some examples of sites, blogs, or interesting people who talk about these topics that I follow are for example:
The Ninja Marketing blog, which is a point of reference for this sector in Italy;
Or the Social Marketing Ignorant pages ;
But also the Youtube channel of Neil Patel and Growth Everywhere ;
Or for example also the podcast of Dario Vignali and Luca Mastella.
And if you are interested in in digital Marketing and Social Media Marketing, of course, don't forget to follow my Youtube channel too! So if you are not yet registered, sign up now and activate the bell to not miss the next videos, and also remember to follow the Instagram marketing.tips.Italia page.
If you have any doubts, questions, or want to write me anything else, leave me your comment below and I will be more than happy to answer you!
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