Lead qualification: how to work it in different channels
Before we talk about lead qualification, it's important that we contextualize what this term actually means. Well, in short, lead is the individual "prospect." In other words, a commercial contact who has not yet become a customer, since they have not made any purchase with your brand so far. Thus, we can affirm that lead is any consumer who, in some way, maintains contact with your business. He can be a follower on Facebook or a reader of the blog, the fact is that he represents more than just a visitor, mainly because he is not yet a customer. Do you want to know more about the importance of business loan leads qualification and how to use the different communication channels of the company to work on this strategy? Then continue reading the article! Contents [ hide ] What is a lead qualification? How to work a lead qualification strategy on different channels? Content segmentation on blog / site Social networks E-mail marketing What is a lead qualification? Given the